Posts Tagged ‘marketing ideas’

Lanyards As Effective Corporate Gifts

Posted in Advertising on March 2nd, 2010 by Heather Burnett – Be the first to comment

What is a lanyard? It is simply an item that allows you to secure something so you can have easy access to it, such as an ID card or an event name tag. A lanyard of course can be worn around the neck (most common), arm, waist or wrist.

Usually, lanyards are made out of a cord; cotton, nylon, or polyester twill. Several other lanyards are made out of satin, denim, fleece, PVC or even leather.

Attaching your item to the lanyard has a few options or methods. Alligator or bulldog clips, swivel hooks (metal or plastic), spring hooks or split rings, are a few of the ways.

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These days, a lot of people make use of lanyards. They have become popular on recent times. It is now possible to be able to say ‘hi’ to so many people by their first name now, because they are working their work ID cards around their necks, with their names clearly showing. They become welded almost to their body!

A plastic badge holder is often used to protect the badge from wear and tear. Most companies that sell lanyards usuallyt also sell you all the accessories too such as badge holders and other attachment items. If you have security passes one thing you might want to buy for your lanyard is a retractable badge reel. This chord allows the user to scan their card without needing to remove the lanyard. The cards can be retracted close to their pocket so it won’t swing around the neck. These types of lanyards are very useful in a work environment where there is moving machines. Entanglement with the moving machinery will be prevented, and so are the accidents that could arise from them. Should this be needed, you can get lanyards with built in plastic safety breakaways.

Lanyards are great for advertising purposes of course. It can double as an advertising tag and name tag if the lanyard is custom printed with a company slogan, name, or logo.

You can print on lanyards. The flat ones made out of polyester twill, nylon, or cotton has the necessary flat surface area and the right printable material. It is possible to use 3 different printing techniques, namely dye sublimation, hot stamping and screen-printing. The cheapest of the three is hot stamping, because it uses only 1 color. This method is best for badges used at trade shows or by students. Screen-printing produces a higher quality & longer lasting image with colored ink, in case you need a more durable and better quality finish. Dye sublimation is the most expensive technique, which makes sense seeing it produces the most detailed & longest lasting image.

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B1G1 – Global Giving Partnering Businesses With Charities

Posted in Marketing on February 16th, 2010 by David Anttony – Be the first to comment

Buy1GIVE1 is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every single transaction made a difference.

Imagine, for example, you bought a television, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure drinking water as a direct result. Automatically again.

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It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.

Nowadays, when both corporations and charities have seen a decline in gains and donations, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to trade and a charity with a cause to advance. Unlike “corporate philanthropy,” which merely includes a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by giving contributions and calling attention to the cause.)

You buy a book, a tree gets planted. You dine out, a child gets fed. Buy One Give One – simple. The list goes is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction based giving.

In Buy1GIVE1, they made sure that in many cases, the consumers are not only involved in CSR initiatives on a daily basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.

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Button Badges – Highly Effective Promotional Gifts

Posted in Marketing on February 8th, 2010 by Arnold Lang – Be the first to comment

Button badges and clothing are examples of excellent promotional or corporate gifts. This is because they are seen by many more people than just those you give them to. This makes them ideal corporate gifts to be given out at the beach, at large company functions, sporting events, or any other location where a lot of people will gather.

Corporate gifts like button badges go automatically with company sponsored events. If you are planning a big community event (such as a company picnic, big walk or fun run), it is essential that there is enough button badges and promotional clothing to go around. People who attend such events come to expect that they will be given promotional products such as button badges as part of the package. If they aren’t given such items, they will most likely end up thinking negatively of your company.

Name tags and button badges play an essential role. They get attention to your logo while letting people at the event easily identify each other. If you create a button badge or name tag, put your logo on it. This not only gives you an opportunity to advertise your brand; it also makes everybody feel that they are part of the same event.

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If you are hosting any large party, always look into the many different options you have for using items such as button badges, clothing & equipment as complimentary tokens. At first, giving these gifts away might seem to hurt your advertising or marketing budget, but it is very worth it. It will make every person at the function appreciate your business & think positively of your brand.

Improving and promoting the image of your business is the main purpose of corporate gifts. It is unusual that free items are rejected, but often your company’s logo will be overlooked unless other efforts are done to make the receivers conscious of your brand or company. When consumers are heavily targeted with a combination of corporate gifts and advertising, they will surely remember your company’s name whenever they need your product.

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How To Use Tshirts As A Perfect Corporate Gift

Posted in Marketing on February 1st, 2010 by Jenny Wong – Be the first to comment

Printing is a process of producing images and text, commonly utilizing ink, paper and a printing press. Over time, printing technology has improved significantly. Different techniques are available, but screen-printing is used most of the time.

Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.

When more than one color is involved, the process is repeated, utilizing different screens. So, four screens would be necessary for a four-color print; they can be placed on a rotary press or done by hand, allowing each color to print in its proper place.

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There are a number of methods for ‘masking’ a screen. The easiest technique is via application of masking fluid right onto the screen. This is the perfect procedure for dual-color graphics, while for multiple-color tasks, a photosensitive emulsion is the proper procedure.

Screen-printed T-shirts using plastic inks are often stiflingly hot if you aren’t sure of what you’re getting as you order. For more subdued and vintage-looking screen-printed apparel, inks with a water base might be preferable. For a bold and heavy printing, application of plastic-based inks using heat might be a wise choice.

Inks containing plastics are used by many screen printers because sometimes they last longer, are brighter, heavier and more easily seen, not to mention being easier on the screen printing equipment. Within a short time frame, plastic inks can begin to crack up, though. Natural inks last longer and they look best too.

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Process Of Screen Printing

Posted in Advertising on January 29th, 2010 by Raymond Sung – Be the first to comment

Screen printing is a technique in which the ink is directly applied to the surface that is to be printed and this surface is called substrate. The image that is to be printed is transferred photographically to the screen in such a way that the areas not be printed is blocked and the fabric is used as a stencil. A roller moves across the screen stencil, pumping ink over the threads of the woven net in the open areas.

The silk screen printing also known as serigraphs is a multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen and affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphs was developed as a commercial medium and is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available and is also cheap as compared with silk material.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.

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The screen printing in the United Sates became popular when the artist Andy Warhol screen printed Marilyn Monroe in year ‘62 in the garish colors. In year ‘60, the American entrepreneur, inventor and artist Michael Vasiltone developed and patented a rotary multicolor garment screen printing machine. He used this rotary machine to manufacture and print information of bowling on different garments but soon he turned his attention on printing team logos and information on t-shirts. This soon led to led a boom in t-shirt screen printing business and many more manufacturers licensed from him in order to print on t-shirts. The rotary garment screen printing machine became the most popular device used in the screen printing industry.

The screen printing business flourished and became a profitable industry. It was adopted by the artists to express and they used it to duplicate their works and they have been using it before ’00s. Currently, it is popular both in the commercial printing and fine arts industry. It is commonly used print images on the T-shirts, CDs, DVDs, hats, glass, ceramics, polyethylene, paper, polypropylene, wood and metals.

Screen printing is used extensively in the printing industry to mass create so many items specifically t-shirts. It is excellent for both short and long-run printing. For large volumes the process can be set up on a printing drum but for small runs a simple manual setup can be used.

Large and small corporate give gifts to their employees and clients in appreciation of their work and also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo and some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas and New Year. There are many different types of corporate gifts like t-shirts, bags, glasses and like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

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